SIBCO has launched a wholesale promotion on of largest Basmati packing of Fiza. Under this promotion, buyers who purchase 3 bags of Fiza 20kg basmati will be entitled to a free bag of Fiza 20kg.

Speaking to the media today, SIBCO's Marketing and Communications Manager, Haanee Naeem said that "FIZA 20kg is a favourite among caterers, large cafe's/restaurants, staff canteens of resorts who seek large quantities of basmati rice and some traditional corner shops who loosely sell basmati rice in kilos. The promo will run until stock lasts and we hope to receive a good support from existing customers as well as new customers who look forward to a large packing of basmati rice in the market".

SIBCO is the authorized distributor for renowned brands and products such as Al Mudhish Instant Whole Milk Powder, Al Mudhish Tomato Paste, Falak Basmati Rice, baby diapers from MamyPoko Pants, Duracell batteries, Tetley Tea and Wonda Coffee